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Introduction In 1967, Frank Dance  proposed the communication model called Dance’s Helix Model for a better communication process. The name helical comes from “Helix” which means an object having a three-dimensional shape like that of a wire wound uniformly around a cylinder or cone. He shows communication as a dynamic and non-linear process. Theory Dance’s model emphasized the difficulties of communication. Frank Dance uses the form of a Helix to describe communication process. He developed this theory based on a simple helix which gets bigger and bigger as it moves or grows. The main characterstic of helical model of communication is that it is evolutionary. Frank Dance explains the communication process based on this Helix structure and compares it with communication. In the Helix structure, the bottom or starting is very small then it’s gradually moves upward in a back and forth circular motion which form the bigger circle in the top and its still moves further. Th

Seven C’s of Effective Communication There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows: Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features: Complete communication develops and enhances reputation of an organization. Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information. It persuades the audie

Shannon Weaver model of communication was created in 1948 when Claude Elwood Shannon wrote an article "A Mathematical Theory of Communication" in Bell System Technical Journal  with Warren Weaver. Shannon was an American mathematician whereas Weaver was a scientist. The Mathematical theory later came to be known as Shannon Weaver model of communication or “ mother of all models ." This model is more technological than other linear models. Concepts in Shannon Weaver Model Sender (Information source) – Sender is the person who makes the message, chooses the channel and sends the message. Encoder (Transmitter) –Encoder is the sender who uses machine, which converts message into signals or binary data. It might also directly refer to the machine. Channel –Channel is the medium used to send message. Decoder (Receiver) – Decoder is the machine used to convert signals or binary data into message or the receiver who translates the message

Seven C’s of Effective Communication There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows: Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features: Complete communication develops and enhances reputation of an organization. Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information. It persuades the

Meaning of verbal communication When messages or information is exchanged or communicated through words is called verbal communication. Verbal communication may be two types: written and oral communication. Verbal communication takes place through face-to-face conversations, group discussions, counseling, interview, radio, television, calls, memos, letters, reports, notes, email etc. So, verbal communication is the process of exchanged of information or message between two or more persons through written or oral words. Meaning of non-verbal communication When messages or information is exchanged or communicated without using any spoken or written word is known as nonverbal communication. Non-verbal communication (NVC) is usually understood as the process of communication through sending and receiving wordless messages. Non-verbal communication is a powerful arsenal in the face-to-face communication encounters, expressed consciously in the presence of others and per

Eras of Media Theory There are four main eras of media theory. The four eras are mass society, scientific perspective, limited effects and cultural criticism. Theories are constructed within media technology eras. These theories came about due to changes in society and politics. Era of Mass Society This era of theory started in the latter part of the 19th century. Media was seen as influential but negative. This era is characterized as a time in which people were worried about the power that media had to influence average people. People feared that media would ruin the value of society. Theories that came about during this time are : the propaganda theory and  magic bullet theory. Propaganda is a method of communication that aims to influence attitudes and behaviors. Propaganda was used heavily in both World Wars and the Cold War. It has also been historically used in N.Korea and other communist nations. Adolf Hitler’s propaganda had the following characteristi