Skip to main content

7 C’s of effective communication

Seven C’s of Effective Communication

There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows:
  1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features:
    • Complete communication develops and enhances reputation of an organization.
    • Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete.
    • A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver.
    • Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information.
    • It persuades the audience.
  2. Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. Concise communication has following features:
    • It is both time-saving as well as cost-saving.
    • It underlines and highlights the main message as it avoids using excessive and needless words.
    • Concise communication provides short and essential message in limited words to the audience.
    • Concise message is more appealing and comprehensible to the audience.
    • Concise message is non-repetitive in nature.
  3. Consideration - Consideration implies “stepping into the shoes of others”. Effective communication must take the audience into consideration, i.e, the audience’s view points, background, mind-set, education level, etc. Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to suit the audience’s needs while making your message complete. Features of considerate communication are as follows:
    • Emphasize on “you” approach.
    • Empathize with the audience and exhibit interest in the audience. This will stimulate a positive reaction from the audience.
    • Show optimism towards your audience. Emphasize on “what is possible” rather than “what is impossible”. Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc.
  4. Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. Clarity in communication has following features:
    • It makes understanding easier.
    • Complete clarity of thoughts and ideas enhances the meaning of message.
    • Clear message makes use of exact, appropriate and concrete words.
  5. Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. Concrete message has following features:
    • It is supported with specific facts and figures.
    • It makes use of words that are clear and that build the reputation.
    • Concrete messages are not misinterpreted.
  6. Courtesy - Courtesy in message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message has following features:
    • Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message.
    • Courteous message is positive and focused at the audience.
    • It makes use of terms showing respect for the receiver of message.
    • It is not at all biased.
  7. Correctness - Correctness in communication implies that there are no grammatical errors in communication. Correct communication has following features:
    • The message is exact, correct and well-timed.
    • If the communication is correct, it boosts up the confidence level.
    • Correct message has greater impact on the audience/readers.
    • It checks for the precision and accurateness of facts and figures used in the message.
    • It makes use of appropriate and correct language in the message. 
    •  References:
    • managementstudyguide.com,www.slideshare.net,businessjargons.com/

Comments

Post a Comment

Popular posts from this blog

Four eras in Communication Theory

Eras of Media Theory There are four main eras of media theory. The four eras are mass society, scientific perspective, limited effects and cultural criticism. Theories are constructed within media technology eras. These theories came about due to changes in society and politics. Era of Mass Society This era of theory started in the latter part of the 19th century. Media was seen as influential but negative. This era is characterized as a time in which people were worried about the power that media had to influence average people. People feared that media would ruin the value of society. Theories that came about during this time are : the propaganda theory and  magic bullet theory. Propaganda is a method of communication that aims to influence attitudes and behaviors. Propaganda was used heavily in both World Wars and the Cold War. It has also been historically used in N.Korea and other communist nations. Adolf Hitler’s propaganda had the following characteristi
Post a Comment
Read more

Theories and Paradigm of Development

The theories can be divided into two categories. 1. Unilinear world views of development. 2.Non-Unilinear world views of development In this section,' we shall discuss various development theories and paradigms. Over the years in many parts of the world, various developmental aims have been pursued by groups of people. We have seen, earlier in the unit, that the purpose of development is not one, neither is it uniform. For one nation, it may be to achieve total literacy, for some it may be drinking water, for other it may be building of motorable roads, for still others it may be reforestation. Depending on the aims, a certain process has been employed for development this process has been tried over and over again till it was refined. In other words, the process with its various trials became a theory. The development processes emanate from some philosophy. Therefore, a particular philosophy can have a group of developmental processes. In easy understanding, we might
Post a Comment
Read more

Dance Model / Helical model of communication

Introduction In 1967, Frank Dance  proposed the communication model called Dance’s Helix Model for a better communication process. The name helical comes from “Helix” which means an object having a three-dimensional shape like that of a wire wound uniformly around a cylinder or cone. He shows communication as a dynamic and non-linear process. Theory Dance’s model emphasized the difficulties of communication. Frank Dance uses the form of a Helix to describe communication process. He developed this theory based on a simple helix which gets bigger and bigger as it moves or grows. The main characterstic of helical model of communication is that it is evolutionary. Frank Dance explains the communication process based on this Helix structure and compares it with communication. In the Helix structure, the bottom or starting is very small then it’s gradually moves upward in a back and forth circular motion which form the bigger circle in the top and its still moves further. Th
Post a Comment
Read more